Profound vs Scrunch AI
Summary: Scrunch publishes a self-serve Core plan at $250/mo (125 prompts, 4 engines) with site audits and page fixes. Profound has a free 7-day trial, then custom-priced Enterprise with up to 9 engines and ChatGPT Shopping.
Prices last checked:
Last updated , from both vendors' own pages.
Profound and Scrunch both track how ChatGPT, Google AI Overviews and other answer engines mention and cite your brand. The real split is how you buy them and what happens after the report: Scrunch publishes a self-serve plan and adds site fixes, while Profound sells custom Enterprise packages built around tracking plus credit-based marketing agents.
The main difference
Scrunch Core costs $250 a month and you can start it yourself with a 7-day trial. It tracks 125 prompts on 4 engines (ChatGPT, Perplexity, Google AI Overviews and Copilot) for one brand, with 5 user licences, 5 site audits a month and 1 page optimisation a month. Scrunch is owned by Sitecore since June 2026 and still runs as a standalone product.
Profound has no published paid price. Its free trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, without history, exports or API access. After that you talk to sales about a custom Enterprise package with up to 9 answer engines, ChatGPT Shopping data, full history, CSV and JSON exports, an API and SSO.
Plans side by side
What you get on each tool's entry offer and on Enterprise, as listed on the two pricing pages.
| Profound | Scrunch | |
|---|---|---|
| Entry offer | Free trial: 50 prompts daily for 7 days | Core: $250/mo, 7-day trial (card required) |
| Engines on entry offer | ChatGPT, Gemini, Google AI Overviews | ChatGPT, Perplexity, Google AI Overviews, Copilot |
| Engines on Enterprise | Up to 9: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, Exa Search | 9: ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AI Overviews, Copilot, Grok |
| Seats | Unlimited on both plans | 5 on Core, custom on Enterprise |
| History and exports | None on the trial; all-time history, CSV and JSON on Enterprise | Reporting dashboard on Core; Looker Studio and query API on Enterprise |
| API and MCP | API on Enterprise | API on Enterprise; MCP custom on Enterprise |
| Fixing, not just tracking | AI Marketer agents run on credits (limited on the trial) | Site audits, page optimisations and content generation on Core; AXP serves AI agents a readable version of your site on Enterprise |
| Agencies | Self-serve Agency Growth plan with 400 credits per client workspace a month; price not published | Agency Core $500/mo; Agency Enterprise custom |
Which one fits you
Pick Scrunch if you want a known monthly price, need to start without a sales call, and want site audits and page fixes in the same tool. Check the engine list first: Core does not include Gemini or Claude, and those only come with Enterprise.
Pick Profound if you have an enterprise budget and need the reporting depth: ChatGPT Shopping, Agent Analytics that attributes AI crawler and referral traffic through your CDN or host, prompt volume data, and engines such as DeepSeek and Exa Search. Use the trial to judge the data, but plan for a custom quote, because no paid price is published.
If neither fits the budget, Peec AI and Otterly.AI publish lower self-serve plans; see the alternatives pages linked below.
Profound alternatives · Profound vs Peec AI · AthenaHQ vs Scrunch · GEO tool pricing index
Pricing, engines and verdicts
| Profound | Scrunch AI | |
|---|---|---|
| Starts at | Free trial; Enterprise custom | $250/mo |
| Pricing | Trial: free (50 prompts daily for 7 days). Enterprise: custom. FAQ mentions a self-serve 'Agency Growth' plan (price not shown). | Core $250/mo (125 prompts, 5,000 responses, 5 users). Enterprise custom. Agency Core $500/mo and Agency Enterprise custom (official FAQ). |
| Free trial / plan | Yes, 7-day free trial | Yes, 7-day free trial of Core (credit card required; converts to paid unless cancelled). Includes Core features, including up to 125 prompts, plus Signals. Not a free plan. A free AI site audit is also offered. |
| AI engines | Trial: ChatGPT, Gemini, Google AI Overviews; Enterprise: up to 9 answer engines | Core: ChatGPT, Perplexity, Google AIO, Copilot; Enterprise: 9 incl. Claude, Gemini, Meta AI, AI Mode, Grok |
| Best for | Enterprise brands and large marketing teams | Mid-market and enterprise brands that want to change how AI agents read their site |
| Verdict | The deepest, most enterprise-grade option; overkill and opaque on price for SMBs. | Strong for technical 'make the site agent-readable' work; Core is limited to 4 engines. |
| Checked | 2026-10-30 | 2026-10-30 |
Key features
Profound
- Answer Engine Insights (citations, sentiment, rank, share of voice)
- Pages: Moz-powered Search Visibility (Domain/Page Authority, top-50 Google keywords, citation opportunities) next to AI citations
- Agent Analytics (AI crawler/referral traffic via Cloudflare, Vercel, etc.)
- Prompt Volumes
- ChatGPT Shopping
- Credit-based marketing agents
- API, CSV/JSON export, SSO/SOC 2
Scrunch AI
- Prompt tracking, citations, funnel stages
- Signals: automatic alerts when AI-search metrics move, with why it matters and what to do (every plan)
- Explorer: custom charts over live AI-search data (every plan)
- Site audits, AI bot traffic
- Page optimizations, content generation
- AXP (enterprise)
- Looker, API, MCP (enterprise)
Pricing: Profound pricing · Scrunch AI pricing · Best AI visibility tools
FAQ
Is Profound or Scrunch AI better?
Scrunch publishes a self-serve Core plan at $250/mo (125 prompts, 4 engines) with site audits and page fixes. Profound has a free 7-day trial, then custom-priced Enterprise with up to 9 engines and ChatGPT Shopping.
Which is cheaper, Profound or Scrunch AI?
Profound starts at Free trial; Enterprise custom; Scrunch AI starts at $250/mo.
Does Profound or Scrunch cover more AI engines?
On their entry offers Scrunch Core covers 4 engines and Profound's trial covers 3. Both list 9 on Enterprise, but the lists differ: Profound includes DeepSeek and Exa Search, while Scrunch includes Meta AI and Grok.
Can I try Profound or Scrunch for free?
Both offer 7-day trials. Profound's trial is free with 50 prompts a day. Scrunch's trial is of the $250 Core plan and needs a card. Neither has a permanent free plan.
Sources
- Profound pricing, Profound, checked .
- Scrunch pricing, Scrunch, checked .
- Introducing Search Visibility in Pages, Profound, .
- Automated analysis, answers on demand for AI search, Scrunch, .
- Scrunch is now a Sitecore company, Scrunch, .
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