GEO glossary
Summary: Generative Engine Optimization (GEO) is the practice of improving how often and how favorably a brand is mentioned and cited in AI-generated answers. This glossary defines the related terms.
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- Generative Engine Optimization (GEO)
- The practice of improving how often and how favorably a brand or page is mentioned and cited in AI-generated answers.
- Answer Engine Optimization (AEO)
- A near-synonym for GEO, focused on answer engines such as ChatGPT, Perplexity and Google AI Overviews.
- LLMO
- Large Language Model Optimization; another term for optimizing content for LLM-based assistants.
- AI visibility
- How often a brand appears in AI answers for a set of tracked prompts.
- Prompt tracking
- Running a fixed set of user-style questions through AI engines on a schedule and recording the answers.
- Citation
- A source link an AI engine shows alongside its answer.
- Sentiment
- Whether AI answers describe a brand positively, neutrally or negatively.
- Query fan-out
- The sub-searches an AI engine runs behind the scenes while composing an answer.
- Prompt volume
- An estimate of how often a topic or prompt is asked in AI assistants.
- AI Overviews
- Google's AI-generated summaries shown at the top of search results.
- AI Mode
- Google's conversational AI search experience.
- llms.txt
- A proposed plain-text file at a site's root that summarizes the site for language models.
- AI crawlers
- Bots such as GPTBot, ClaudeBot and PerplexityBot that fetch web pages for AI training or retrieval.
- Agent analytics
- Measurement of AI bot visits and AI-referred traffic to a website.