G2
Summary: G2 is a B2B software review marketplace where vendors claim a profile, collect reviews and track how their G2 pages show up in AI answers; it is best for B2B software companies whose buyers compare tools on review sites, starting at Free; Starter $299/mo.
Prices last checked:
Verdict
The review site with the most direct link to AI answers in our own data. Start with the free profile and real customer reviews; the paid plans are expensive and mostly about leads and badges.
Evidence
Some evidence: in our own OpenAI API test (31 Oct 2026, 84 answers about GEO tools) g2.com was a cited source in 2 answers. Small sample, one engine. Reviewers on Trustpilot complain about unpaid review gift cards.
Ratings and track record: No regulator action found. G2's own Trustpilot page is mostly negative, about review incentives and moderation (checked 31 Oct 2026).
What the vendor's own site shows about whether the tool changes AI citations, checked . Our own tests are separate.
G2 pricing
Free profile. Starter $299/mo or $2,999/yr for year 1 (year 2: $599/mo or $6,000/yr; for 1–100 employees), Professional and Enterprise: price not shown. Ads, Buyer Intent and content licensing are add-ons.
Free trial / plan: Free profile (claim or create it)
Source: https://sell.g2.com/plans, checked . Prices can change, so confirm on the vendor's site.
AI engines
Not a tracker. Paid plans include an AI Visibility Dashboard for your G2 pages
Key features
- Free profile: basic profile, seller page, basic review collection and syndication
- 'Users Love Us' badge after 20 reviews averaging 4.0+
- Paid review campaigns with gift-card incentives (capped at $100, labelled as incentivized)
- AI Visibility Dashboard: track the influence of your G2 pages on AI platforms (paid plans)
- Review syndication to partner marketplaces such as AWS
- Buyer Intent and ads as add-ons
Best for
B2B software companies whose buyers compare tools on review sites
Official website: https://www.g2.com
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Do you work at G2? Claim this listing to submit corrections. It's free, and it never changes our verdict.
FAQ
How much does G2 cost?
Free profile. Starter $299/mo or $2,999/yr for year 1 (year 2: $599/mo or $6,000/yr; for 1–100 employees), Professional and Enterprise: price not shown. Ads, Buyer Intent and content licensing are add-ons.
Does G2 have a free trial or free plan?
Free profile (claim or create it)
Is there evidence G2 gets you cited by AI?
Some evidence: in our own OpenAI API test (31 Oct 2026, 84 answers about GEO tools) g2.com was a cited source in 2 answers. Small sample, one engine. Reviewers on Trustpilot complain about unpaid review gift cards.
Who is G2 best for?
B2B software companies whose buyers compare tools on review sites
For vendors: show your Geocitely listing
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