Semrush vs Profound
Summary: Semrush adds AI search visibility to a full SEO suite (Starter SEO + AI Search $199/mo), which suits teams already running SEO in Semrush. Profound is a dedicated, custom-priced enterprise AI visibility platform with up to 9 answer engines, Agent Analytics and Prompt Volumes.
Last updated:
| Semrush (AI Visibility / AI Toolkit, Semrush One) | Profound | |
|---|---|---|
| Starts at | $199/mo (SEO + AI Search) | Free trial; Enterprise custom |
| Pricing | SEO-only from $139/mo ($117.33 annual). 'Starter SEO + AI Search' $199/mo ($165.17 annual); higher tiers on pricing page. | Trial: free (50 prompts daily for 7 days). Enterprise: custom. FAQ mentions a self-serve 'Agency Growth' plan (price not shown). |
| Free trial / plan | Yes, 'Try for free' | Yes, 7-day free trial |
| AI engines | unknown in detail (ChatGPT, Google AI Mode etc. per marketing; verify) | Trial: ChatGPT, Gemini, Google AI Overviews; Enterprise: up to 9 answer engines |
| Best for | Teams already on Semrush | Enterprise brands and large marketing teams |
| Verdict | Convenient add-on to an existing SEO stack; not the deepest GEO analytics. | The deepest, most enterprise-grade option; overkill and opaque on price for SMBs. |
| Checked | 2026-10-21 | 2026-10-22 |
Key features
Semrush (AI Visibility / AI Toolkit, Semrush One)
- AI visibility and custom prompt monitoring
- Classic SEO toolkit (keywords, audits, rank tracking)
Profound
- Answer Engine Insights (citations, sentiment, rank, share of voice)
- Pages: Moz-powered Search Visibility (Domain/Page Authority, top-50 Google keywords, citation opportunities) next to AI citations
- Agent Analytics (AI crawler/referral traffic via Cloudflare, Vercel, etc.)
- Prompt Volumes
- ChatGPT Shopping
- Credit-based marketing agents
- API, CSV/JSON export, SSO/SOC 2
Pricing: Semrush pricing · Profound pricing · Best AI visibility tools
FAQ
Is Semrush (AI Visibility / AI Toolkit, Semrush One) or Profound better?
Semrush adds AI search visibility to a full SEO suite (Starter SEO + AI Search $199/mo), which suits teams already running SEO in Semrush. Profound is a dedicated, custom-priced enterprise AI visibility platform with up to 9 answer engines, Agent Analytics and Prompt Volumes.
Which is cheaper, Semrush (AI Visibility / AI Toolkit, Semrush One) or Profound?
Semrush (AI Visibility / AI Toolkit, Semrush One) starts at $199/mo (SEO + AI Search); Profound starts at Free trial; Enterprise custom.
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